Who We Are

The Sintra Tourism Association, ATSintra is a private association of companies and entities linked to tourism that develop their activity in the region of Sintra.
It was founded by a group of six hoteliers, who were drawn together by the same concerns and whose aim was to boost the current tourist reality in the region, giving value to what is local, with the clear objective of national and international promotion of the brand Sintra.
Currently the Members of ATSintra are related to the areas of hotel and local accommodation, tourist animation, catering and commerce.


"Empowering the Sintra Brand"
Encourage and facilitate the dialogue and debate of ideas amongst the various entities related to the sector, contributing to the establishment of partnerships both at the private level and with public entities, so that the experience of the tourist and those who visit Sintra is the most pleasurable possible. Contribute to the adoption of good practices in various areas, aiming at the recognition of Sintra as a destination of superior quality.

Board of Members Profile

Board of Members for the triennium 2017/2020, elected on September 20, 2017 at the Electoral General Assembly.


Chairman - Joana Pascoal
Joana Justino Pascoal, a native of Sintra, studied at the S. José College, Quinta do Ramalhão, and graduated in Law from the University of Coimbra. She joined a family project to reconstruct urban heritage into hotels. She is the managing director of a company that oversees the Sintra Bliss Hotel ***, Sintra Boutique Hotel **** and several tourist apartments, a business that incorporates about 100 beds in the historical centre of Sintra.

Vice – Chairman - Paulo Amorim
With a University degree in Management, by the Lisbon Management School, he started his career as a consulter at PricewaterhouseCoopers.
Being a member of Arribas Sintra Hotel for a long time, he assumed the General Manager position in 2001. In 2012 he finished is post-graduation in Hotel Management.

Secretary - Elisabeth Árias
Owner of Bons Cheiros Sintra Country Retreat

Treasurer - Rui Bernardo
Background in Hotel Management and professional experience in several hotels in Portugal. General Manager of Hotel Nova Sintra, since 1995.


João de Mello
I was 40 years old when I decided to take a different route. I had experienced life in the banking and insurance industry, had lived in London, Brussels, Lisbon, had had good salaries and a good life. But it didn't MEAN anything. The year was 2011, I left my job, moved to Sintra. I created Almáa, a business where my values were visible. I always loved the hospitality industry and I also believe in a sustainable world, one that respects nature, the environment, animals, people.

Irene Figueiredo
HR management Graduation and postgraduate studies in management. Since 1998 up to now working in industrial companies, producing electronic products for controlling water pump booster sets, for clean and waste water. Co-founder and manager since 2014 of two self-catering holiday houses, Villa Maria and Casa da Capela, located at Sintra, under the umbrella brand of Sintra Houses by Lendas de Sintra.

Virpi Oliveira
Virpi is the owner and manager of Casa do Valle B&B. She has a BA in Communication Consultancy, MA in HRD and International Marketing, and an EdD in Adult Education. Before starting in the tourism industry, she was a management/organizational consultant and a trainer; a lecturer in various universities in the fields of management and communication; and she still continues free-lance training and coaching. Born in Finland, she is an active hiker and mountain biker.


Chairman – Paulo Sérgio Santos

Vice – Chairman – Catarina Caracol

Secretary – Susana Fragoso

Substitute – José Baeta


Chairman – António Jorge Esteves

Vice – Chairman – Francisco Afonso

Secretary – Carla Nunes

Substitute – Adventroopers